How important is SEO to a business?
The most important reason why SEO Positioning is necessary is that it makes your website more useful both for users and for search engines, although the latter is becoming more sophisticated every day, they still cannot see a website as it makes a human.
SEO Positioning is necessary to help search engines understand what each page is about and whether or not it is useful for users, so having a good position in Google will mean that your content is of quality and of interest to the reader -seeker.
Google ‘reads’ the websites available online with its spiders.
These spiders look for key information that indicates the topics and value of the content of each web page.
Spiders, of course, cannot really read. This means that they will search for certain terms and examine the organization of the site to find clues to the value of the site.
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These are some of the SEO aspects that form the basis of any strategy
Keyword optimization
Keywords are often talked about when people discuss the importance of SEO. Keywords refer to the terms you write about, trying to match the keywords your target audience uses in searches.
It is important to realize, however, that keywords alone are not enough. Google doesn’t want to see text that is full of endless repeats of the same keyword or keyword phrase. This text is poorly read and contributes to poor user experience.
Instead, Google wants to see high-value keywords but also semantic words. Semantic keywords refer to the other terms that you are likely to use when parsing a particular term.
The semantic terms it uses give Google more information on what exactly it discusses on this topic and the level of depth it offers.
Content that doesn’t use many related keywords can be seen as shallow and doesn’t deliver the value customers want to see.
The construction and organization of the site.
Google and its algorithm also analyze the organization of the site. A clear sitemap makes it easy for Google to navigate the site.
It also helps ensure that the spider doesn’t miss any of the site’s pages while exploring the domain.
A clear sitemap and easy navigation also contribute to the user experience.
When users can easily move through your site, they are better involved with the content. It also improves your ability to convert and then become a paying customer.
A portion of site construction also includes site loading speed.
Pages that load slowly on any device will be poorly marked by Google and will also be abandoned by users who enter the site.
Brands should take the time to carefully consider how they build their site, including the images and videos they use, to be sure that everything has been created to ensure optimal loading time.
Site errors
Site errors also negatively affect SEO.
These site errors disrupt the user experience and make it difficult for visitors to find the content they want to see.
Google despises these types of errors and will damage the page rankings. Part of SEO is to run a site audit and verify that all error pages, misdirected redirects, duplicate pages, and similar types of errors are removed.
A simple site audit will look like this and tell you of any errors you may have on your site.
You can audit this site through a variety of different programs, but we recommend that you hire an SEO company to audit your site so that they can correct it for you as soon as possible.
Mobile optimization
Of course, SEO would not be complete without a discussion about mobile optimization. Google has observed that there are now more searches on mobile devices than on desktop computers.
In response, they have updated their requirements to improve mobile optimization.
Starting in 2015, Google released its so-called “mobilegeddon” update.
According to this update, sites that were not suitable for mobile devices would be affected in the rankings.
Being mobile-ready can take several different forms, such as having a designated mobile site or using a responsive layout to fit the site to any screen size.
Soon, Google also began to discuss the potential of a mobile algorithm first. Google announced that this update would start working in March 2018.
Previously, Google had created its algorithm to first observe how sites appeared on desktop sites.
The search engine does not use separate algorithms for mobile and desktop devices.
With this new update, Google now looks first at the mobile construction of the website. This means that your mobile optimization will affect your site’s rankings on both mobile and desktop devices.
To be successful in this first mobile world, brands need to use mobile SEO to ensure that their content has been created correctly.
The site should be easy to navigate with your fingers. It should also load well on mobile devices, be easy to read and avoid pop-ups or other types of text that may disrupt the mobile user experience.
To fully optimize for mobile devices, brands should focus on creating sites for mobile users, rather than just creating a site that works on their devices.
When the goal is to increase the traffic of your blog, many people are interested in learning more about SEO. If you are able to get a good SEO (Search Engine Optimization) Google will position your blog much closer in the search engine, so as you can see, the importance of SEO for a website is a very important factor to consider if your objective is to get traffic. However, sometimes SEO is also overrated, do not lose perspective, good positioning depends on SEO and many other things.
Good SEO empowers you to get better traffic statistics. Some sites get thousands of hits a day just for having worked a good SEO hence the importance of SEO for the web. However it is not a quick result, it is the product of many hours working with the aim of increasing the number of visitors, it is a slow and tedious path at times, but it has been shown to work, a good job in SEO gives you visibility, you and your brand and enhance your post and knowledge. Why not reach a thousand daily visitors? Good content and good SEO are part of the solution.
While you improve the SEO of your website, Social Media should also take part of your attention, well Social Media management is essential for SEO improvement, social media has the potential to drive much more traffic to your blog, even more than search engines.
Many of the visitors to this blog come from twitter or Facebook. Search engines contribute to the traffic of this blog, but Social Media contributes approximately 75% of the traffic, which also makes them a key part of its development and growth.
Comprehensive management takes valuable time before starting to obtain significant results, improving SEO, you will see a quasi-immediate impact on your target of followers.
Therefore the importance of SEO for a website is the improvement of a tool that will turn a seed into a tree, it may take a long time, but you will get a considerable change in the traffic that goes to your website or blog.
If you need help, don’t hesitate to contact us!
