What is On-Page and Off-page SEO

Some marketers have grouped all search engine optimization activities in one umbrella, whereas they are actually classified under two categories; on-page and off-page SEO. Google continues to update its algorithm to suit users and not just search engine crawlers. So if your search engine optimization strategy entails trying to cram as many keywords and links into your website content, you will not get as much result as you would have gotten five years ago. At seobacklinkz, we exist in providing you the best of services that’s why in this blog we will be sharing with you the differences between On-page as well as Off-page SEO.

These two different categories: on-page SEO and off-page SEO, are vital to achieving the main aims of an SEO campaign, but they’re completely unique from each other.

When we focus on On-page SEO, we optimize parts of your website that are within your control, while our off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

There are two main parts that search engines look at when evaluating your site compared to other sites on the web.

  • On-page SEO looks at what your site (or your page) is about
  • Off-page SEO looks at how popular your site is.

To help you understand better, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.

What is On-Page SEO?
On-page seo


On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. On-page SEO shows search crawlers what a website is about. It helps search engines see that a page is a good search result because it is relevant and useful.

This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).


Why is on-page SEO necessary?

Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t pay attention to the basics, on-page SEO. Google, with its abundance of complex algorithms, is now much better at:

  • Understanding what users are actually searching for when they type a query.
  • Delivering search results that meet user intent (informational, shopping, navigational).

Getting used to this development is essential, we can help do it by ensuring that your website and its content, are both visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.

We will help improve your content and authority, thereby increasing your rankings, traffic, and conversions by paying close attention to these areas of on-page SEO.


On-page SEO technique

1. Title Tag

The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window. The title tag by itself has little impact on organic rankings; this is why it’s sometimes overlooked.

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so we make sure you’re optimizing for this element.


2. Meta Description

Since the early days of SEO, meta descriptions have been an important optimization point. Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. While Google maintains that meta descriptions don’t help with rankings, we have anecdotal evidence that indirect attributes of better descriptions do help.


By optimizing meta description correctly we can help improve your website’s:

  • Click-through rate (CTR).
  • Perception of the quality of the result.
  • Perception of what your website offers all


3. Headlines

Want your website content to perform well on search? We help you write compelling headlines.

A title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression – that’s why it’s important to create them strategically.

What is off-page SEO?
Off- page SEO

To get your website to appear in top search results, you need a complete SEO strategy. We don’t focus on just one aspect or approach, hoping to have search optimization, we implement a well-rounded strategy. With our Off-page SEO techniques, we help your website appear higher in search rankings. But unlike on-page SEO, off-page SEO is not related to optimizing your site or content itself. Instead, it uses tactics off of your website to increase your website’s authority.

Off-page SEO techniques.


1. Blog commenting

Blog commenting is an excellent off-site SEO activity that drives organic traffic to your website and SERP ranking. We are loaded with lots of the knowledge and the know-how to do blog commenting correctly and everything you need to increase your website traffic. But the general tone is done “morally,” and leaves any miscellaneous tactics aside. We give your insight on topics, and attract attention to you, but we don’t exercise comment signature. Just a mention of your brand inside the body of relevant and useful tips, and make its appearance relevant there.


2. Influencer Outreach

If you have created any kind of content which is share-worthy, what we do is to reach out to influencers in your industry, telling them to check your blog and ask for link backs from their blog while making sure you get the links from completely relevant domains.


3. Contribute as Guest Author

There are a number of good and quality blogs that are open for guest posts from various authors. After we help you identify some of them, we write or assist in writing an amazing research piece and reach them with the content for a guest post, without a focus on the number of links but rather on quality links. Also, we don’t keep posting multiple times on the same guest blog site.


4. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website, or blog popular, we can help you engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.

Are you currently running a website, and you’re trying to get it on Google’s first page? We provide optimized and attractive Meta titles, tags, and descriptions to make your website rise on Google and other search engines result in page and attract the visitors to click on your website. This package is accessible at the lowest cost so that you can get the best advantage of our services.

Are you trying to gain popularity on search engines fast? Then our Off-page SEO service will work best for you. Off-page helps you to increase the numbers of backlinks and drive more traffic from search engines and other popular domains. In this particular service that helps you to rank your website on the top of SERP (search engine result page), we are offering you various packages including web 2.0 backlinks, web 2.0 PBN backlinks, and PBN backlinks service at incredibly low rates. You can choose the best package fit for your budget and business out of our amazing off-page backlinking packages.

Contact us today at seobacklinkz.com.

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What Budget Should I have For SEO

What is my starting budget for professional SEO service?

The key to success is determination but you should also know that the key to being ranked top spot on Google or any other search site is in good digital marketing. Oftentimes, we are faced with the dilemma of growing traffic to our website and be crawlable and accessible to search engines while looking for the perfect strategic marketing plan with a minimized budget.


One of the most effective digital marketing from a wide array of digital marketing is SEO. SEO is a method of digital marketing that pushes a brand/website at the frontline of search engines when people search for answers. At SEO backlinkz one of our major goals is in implementing a perfect strategic plan to achieve your SEO goals.

Before committing to a budget plan for SEO, there are things to take into cognizance. In other words, there are some basic things SEO backlinkz needs to know about your website.


Basic steps to effective SEO Plan


  • To implement an effective SEO strategic plan for a website, we need to know if your website is producing good and quality content. Your website contents must be top-notch before you make any digital marketing decisions and if you have problems promoting your carved niche, then it is better to hire a specialized freelancer to write your content for you.
  • The competitors’ chart. In other words, what competitive advantage do other websites have over your website, we need to know your competitors and do a comparison chart of your contents with other competitors. How often do they post? What’s their keyword? How do they rank? How much do you think they are spending on their SEO budget?
  • Another important thing for us to know is your online presence. How long have you been running your website? How much organic traffic do you get now? Are you keeping up with the strategic keywords for your industry? How healthy are your backlinks?
  • What other methods of digital marketing are you trying? Influencer marketing, display ads, email marketing, paid search marketing, social media, among others?
  • Is your website/blog/vlog currently holding a viable page rank for any relevant search terms/keyword.
  • What sort of plan are you going for? How flexible and rigid do you need your goals to be?

The answers to the above questions will give SEO backlinkz the idea of building a well-crafted SEO strategy.


My SEO Budget

While you are focused on having the right budget and aligning your goals with your return on investment. Your main focus should be on hiring the right experts to get the work done. And as a leading SEO marketing company, we offer the best SEO service out there. Many small businesses and even big companies opt for cheap SEO service but you should remember that you get what you pay for. Generally, your average spending or budget on SEO service should range from $3000-10000 per month. For international or national SEO Budget, your budget starts from $5000 and above while local usually range from $500-3000. Typically, an independent consultant charges between $80-190 per hour. Remember, the higher the budget, the faster the process.


But your budget is also determined by your level of commitment to the allocated budget, the size of your website, your website contents, how much you are willing to spend on digital marketing and SEO contents, and the most important, how much you are trying to avoid Google penalty. Hiring


cheap SEO can cause long term damage. While reversible, it is important to note that it can cause a huge loss in clicks, revenue, and loss of organic traffic to websites.


Your goal will determine your budget. So, you need to set a definite and measurable goal to have a competitive advantage over every other website in search engines. Our SEO plans get clients’ real results. Our status as the number one SEO service provider in the nation is a testament to that.

Opting for SEO backlinkz marketing agency


Now that you have an inkling as to the average estimated budget of a good SEO plan, the next step is in hiring specialists and sometimes agencies to optimize your website and generate enough traffic. Although before entering into an agreement with any marketing agency including our company, it is important to discuss your goals, budget, and vision tactics with our experts. Tactics that complies with Google Webmaster Guidelines.


  • Hiring in-house specialists can be quite difficult but it is more resourceful as they typically stand in as your marketing team. Your team should consist of SEO strategists, web developers, content editors, and marketing analysts. Our company has a team of experts ready to deliver the best SEO service.
  • Independent consultants, if you already have marketing teams working on your websites, the next best decision is to hire independent consultants to work closely with the team. We are also ready to work with your professional marketing team to deliver the best SEO campaign specifically designed for your business.
  • For small to medium companies, hiring a marketing agency is the best. Most companies often opt for marketing agencies. As agencies mostly contain a team of specialists with expertise and experience in SEO practice and knowledge. It is advisable to hire the best marketing agencies to accomplish your SEO goals.

SEO Budget and Measurable Success

You have selected your preferable agency which is SEO backlinkz and you have aligned your goals with the preferred choice, it’s time to measure your success. Firstly, your SEO plan influences your other marketing channels. So, if your SEO plan has a negative effect on your website, it means a bad ROI. But we deliver the best SEO service. So, there is no need to worry about negative effects.


Each client is unique to their goals and visions for their website but they all expect the same result, the best possible outcome that is measurable in terms of success. Contact us today to start a plan with us.


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Why should I Hire SEO Companies/Agencies?

Marketing today is taking a new turn as firms, companies and professionals continue to promote their businesses online. Customers get information about a product or service via the internet, purchases are made and transactions are performed every minute using smartphones and personal computers. Digital marketing is here to stay and businesses that are not readily occupying territory in the digital space will have a cost to pay in the long run. As a business owner, you need to have a plan in place to promote your business and obtain new clients and we are here to help you with this.


A website is not the exclusive solution to this, creating a website that offers a good user experience is one goal. But the site must also achieve high rankings. Having a website does not automatically result in the closing of more sales and having more conversions or generating more leads, every organization must learn to increase their website ranking on search engines. This requires the service of a search engine optimization company. We are here to offer you this service to reach your company goals.


What is SEO?

SEO {Search Engine Optimization} is a combination of digital marketing efforts all working together to increase a site’s value to users and visibility in search. Search engine optimization (SEO) is the science and art of increasing traffic to a website by helping it rank higher in organic search engine results.

If you can do SEO better than your competitors, you should have more website visits that equal more potential customers, generation of more leads and hopefully more sales. If you want to beat your competitors and outrank them, we recommend this SEO Package for you only.


Why should businesses have to employ SEOs?

Many businesses believe that SEO strategies do not apply to them. The skepticism about SEO company is as a result of either they see it as too complicated, or they think their brick-and-mortar business doesn’t see any benefit from search engines. Both are untrue. SEO helps your business in many ways and is an essential tool in your marketing and outreach efforts.


Everyone Uses Search Engines

Internet users rely on search to answer questions, to learn more about products and services, and to find companies. If your focus is local, potential customers still use search engines to look for reviews and directions.


Even if a customer is already familiar with your business name, they are likely to type that into a search engine rather than trying to remember your domain. At the very least, you should like to have an online presence.


SEO Increases Traffic

If your website can provide useful information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages.


As with most marketing, advertisements and promotions become significant when you place your product in the sight of your customers. Out of sight out of reach. SEO is important especially when your audience wants you to have an online placement or store.


SEO Brings You Qualified Leads (For Free)

Search engines will always show results to users who are actively searching for a particular term or phrase, reaching the top of that pile means you’re providing information to the people who want it most when they want it.


Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time and cause clutter, you are actually reaching the people that need your message or services. So, you have a heated and effective marketing reach, and you don’t have to pay to get the message to them.


Overall, search engine optimization is one of the most effective and sustainable ways to build an online presence. Rather than employing an SEO company to correct an already existing content on your website, keep it top of your mind when creating content.


You should be able to create interesting, useful content that potential customers want (or need) to read. Then, the search engines will be happy to put you in front of a larger audience.


Here are the strategies a good SEO company can offer you?


  • We help you understand how the customers search:

Before you can optimize your website, you have to know what is the mind of your customers or clients, you have to know what they are looking for and be that thing. The terms people use to search for what you offer are known as keywords. Keywords are words and phrases in your web content that make it possible for people to find your site via search engines.

When effectively-researched and optimized, keywords act as a conduit to connect your target audience with your website. We will not only make your website rank up in search results but we will effectively manage and reconstruct the content and copies of the website to suit customers’ expectations.

  • We help you direct your attention to other things

When website management is not the only sector of the organization, giving our very experienced and competent SEO teams to help properly oversee the smooth optimization of your website will add a great deal to your productivity as a business.

  • We understand and help you use analytics better

There are actionable ways to use Google Analytics to track and improve search engine optimization. We SEO professionals are trained to find high-converting pages and improve their SEO, improve landing pages that contribute to conversions, find keyword opportunities by tracking internal site search.

  • We help you build networks

Social media is the most important aspect of search engine optimization. By ensuring high visibility of your pages on various social media platforms, we will give you an opportunity to build networks with potential customers. You may also be able to hire people for your business or build partnerships.

  • We measure the results

We help you measure and analyze the results of our SEO campaigns launched to make your website more prominent on the search engine pages. The results of site statistics, visitor conversion rates, and search engine position reports are few ways to analyze and calculate the results.

  • Your business will need no additional investment in SEO tools and training

We help you cut your expenses by avoiding an in-house SEO team, which you will have to spend money training and mentoring and purchasing crucial SEO tools. This demands a heavy investment that may significantly affect your budget.


We are a reliable SEO company that has all the necessary tools and regularly trains our SEO specialists because that is their core business. Hiring our SEO company will save you money and you will be confident that your project will be handled by highly knowledgeable and experienced professionals. Check our SEO service Now… Click HERE


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