What is On-Page and Off-page SEO
When we focus on On-page SEO, we optimize parts of your website that are within your control, while our off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
There are two main parts that search engines look at when evaluating your site compared to other sites on the web.
- On-page SEO looks at what your site (or your page) is about
- Off-page SEO looks at how popular your site is.
To help you understand better, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. On-page SEO shows search crawlers what a website is about. It helps search engines see that a page is a good search result because it is relevant and useful.
This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).
Why is on-page SEO necessary?
Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t pay attention to the basics, on-page SEO. Google, with its abundance of complex algorithms, is now much better at:
- Understanding what users are actually searching for when they type a query.
- Delivering search results that meet user intent (informational, shopping, navigational).
Getting used to this development is essential, we can help do it by ensuring that your website and its content, are both visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.
We will help improve your content and authority, thereby increasing your rankings, traffic, and conversions by paying close attention to these areas of on-page SEO.
On-page SEO technique
1. Title Tag
The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window. The title tag by itself has little impact on organic rankings; this is why it’s sometimes overlooked.
That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so we make sure you’re optimizing for this element.
2. Meta Description
Since the early days of SEO, meta descriptions have been an important optimization point. Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. While Google maintains that meta descriptions don’t help with rankings, we have anecdotal evidence that indirect attributes of better descriptions do help.
By optimizing meta description correctly we can help improve your website’s:
- Click-through rate (CTR).
- Perception of the quality of the result.
- Perception of what your website offers all
Want your website content to perform well on search? We help you write compelling headlines.
A title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression – that’s why it’s important to create them strategically.
To get your website to appear in top search results, you need a complete SEO strategy. We don’t focus on just one aspect or approach, hoping to have search optimization, we implement a well-rounded strategy. With our Off-page SEO techniques, we help your website appear higher in search rankings. But unlike on-page SEO, off-page SEO is not related to optimizing your site or content itself. Instead, it uses tactics off of your website to increase your website’s authority.
Off-page SEO techniques.
1. Blog commenting
Blog commenting is an excellent off-site SEO activity that drives organic traffic to your website and SERP ranking. We are loaded with lots of the knowledge and the know-how to do blog commenting correctly and everything you need to increase your website traffic. But the general tone is done “morally,” and leaves any miscellaneous tactics aside. We give your insight on topics, and attract attention to you, but we don’t exercise comment signature. Just a mention of your brand inside the body of relevant and useful tips, and make its appearance relevant there.
2. Influencer Outreach
If you have created any kind of content which is share-worthy, what we do is to reach out to influencers in your industry, telling them to check your blog and ask for link backs from their blog while making sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest posts from various authors. After we help you identify some of them, we write or assist in writing an amazing research piece and reach them with the content for a guest post, without a focus on the number of links but rather on quality links. Also, we don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website, or blog popular, we can help you engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
Are you currently running a website, and you’re trying to get it on Google’s first page? We provide optimized and attractive Meta titles, tags, and descriptions to make your website rise on Google and other search engines result in page and attract the visitors to click on your website. This package is accessible at the lowest cost so that you can get the best advantage of our services.